MagicINFO Explained: Unlocking Potential with Sync Play

In the pursuit of enhanced office communication, your team contemplates the launch of a digital campaign, leveraging the ubiquity of display screens throughout the building. The goal? To broadcast the most critical messages, keeping everyone on the same page. The hurdle? The need for synchronization, to ensure that every screen, in every corner, reflects the same message simultaneously. The silver lining in this intricate challenge is a solution in the form of MagicINFO, the ingenious digital signage software. Today's blog serves as your roadmap, navigating the myriad ways in which the Sync Play feature of MagicINFO can streamline communication and improve brand perception through a harmonious symphony of well-coordinated messages.

Keep reading to discover: 

• What the Sync Play feature is
• How to Set Up Sync Play on Your Devices
• Why Use Sync Play

Decoding Sync Play: The Key to Synchronized Digital Displays

With Sync Play at your disposal, you gain the ability to orchestrate seamless, synchronized playback of content files across multiple devices. Whether it's identical files or different ones, this feature ensures they are executed in perfect unison, providing an impeccable viewing experience. Suppose you're operating with a network of displays, with a video or a compilation of files assembled into a playlist. In that case, Sync Play is your magic wand, allowing simultaneous start times and creating flawless transitions, all contributing to a harmonious and captivating digital performance. 

If you'd like to discover more suggestions for how to use Sync Play to combine content items on different displays, consider reading this blog where we discuss this topic. 

How to Set Up Sync Play on Your Devices

Before delving into the short explanation of how to set up Sync Play on your devices, there are two things you need to keep in mind. The first one is that each device must be connected to one access point with Snooping protocol. The Snooping Protocol, often associated with Internet Group Management Protocol (IGMP) Snooping, is a networking function primarily designed to conserve bandwidth through effective multicasting. In the context of synchronized content playback, such as MagicINFO's Sync Play feature, the Snooping Protocol is instrumental in managing the simultaneous transmission of data packets to multiple destinations. It ensures that only the devices requesting a particular content stream receive it, thereby reducing unnecessary network load and improving overall performance. The second thing to keep in mind is that you'll need to select the S3 player or newer versions when selecting the supported devices. 

Are you struggling to understand the difference between the different players available with a Samsung digital signage display? We have written extensively about the differences between the S6 player and S10, comparing the S6 and S7 players, or just discussing reasons why going for a built-in player is the best decision for your digital signage installation. 

In order to use the Sync Play feature, you'll first need to create tags for your content. For this, you'll be using the tag feature, which can be used to schedule only particular content items to be shown on your displays. For more explanations about this feature, we have another blog in which we discuss how to work with tagged content in MagicINFO. 

After you've created the tags, it is time to create the synced playlist. For step-by-step instructions on how to work with Sync Play in MagicINFO, you can watch the YouTube video below. Make sure to subscribe to our YouTube channel, MagicInfo Services, if you haven't already done so. We regularly upload content showing how to use MagicINFO to make the most out of your digital signage projects.

Why use the Sync Play Feature?

Sync Play is not merely a novel gimmick but a feature with vast utility and versatility. By synchronizing content across multiple screens, you can optimize your marketing strategy, engage your audience more effectively, and ensure a consistent message.

Use sync play to… enhance brand perception

Firstly, Sync Play is an influential instrument for shaping the perception of your brand. By propagating consistent visuals and messaging across an array of devices, it aids in establishing a potent and cohesive brand identity. Such a robust display of unity in brand representation invariably leaves a lasting impact on the viewers.

The beauty of Sync Play lies in its simultaneous playback capability. This aspect not only synchronizes content but also harmonizes the delivery of your brand's core message. This continuous reinforcement of your brand's ethos imprints a vivid, unforgettable image in the minds of consumers. 

Use sync play to… streamline communication 

In a corporate environment or any setting where information dissemination is key, Sync Play comes to the fore as a powerful conduit of synchronized communication. It guarantees that every device, irrespective of its location, relays identical information simultaneously. This level of synchronization proves to be a game-changer in a variety of scenarios, ranging from staff training and corporate presentations to the delivery of crucial public information.

Going back to the example from the beginning of this blog, the team that wanted to improve communication in the office, successfully managed to achieve this and Sync Play is one of the reasons why. By providing consistent information across all devices, it mitigates the risk of misunderstandings or misinformation that can arise from asynchronous communication. This fosters an environment of clarity and accuracy, which, in turn, leads to improved productivity, efficient decision-making, and overall harmony in the organization or community. Therefore, Sync Play isn't just a tool for synchronization, but a strategy for fostering effective and efficient communication.

In conclusion, Sync Play is a powerful tool in MagicINFO's arsenal. By synchronizing content playback, it offers numerous advantages, from enhancing brand perception to streamlining communication. A well-utilized case of incorporating the Sync Play feature can therefore be a game-changer in a wide array of applications for any digital signage project. 

You have reached the end of today's blog. For more information on how to use digital signage and MagicINFO to level up your project schedule a meeting with one of our MagicINFO experts.