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MagicINFO blog

Use digital signage workflows for organizational communication

Use digital signage workflows for organizational communication
3 min read

When people hear about digital signage, they mostly think of its commercial uses. While the technology was not specifically created for organizational communications, it can certainly help you boost productivity and improve internal communications. In this piece, we will explore the different ways that you can use digital signage workflows to level up your workplace culture.

Improve internal communication with digital signage

Organizations can improve internal communication with digital signage by placing displays at strategic places around the office. This will allow you to convey important messages to your employees and could also boost productivity. Allow us to elaborate on how you can achieve all this. 

For example, some businesses use digital signage screens to convey company culture messages. This can show your employees what you stand for and where you aim to go in the future. Another use of digital signage in the workplace is to show progress on certain projects

Additionally, using digital signage is much more efficient and easy than printing signs and placing them around the office. For example, you can take advantage of templates for the creatives and use the CMS to display all the content at once. We recommend you check out our blog post about the top digital signage features that your business needs if you are curious to learn more about this.

Internal communications tips for workflows with digital signage

Moving forward, it is time to talk about the different workflows with digital signage and how you can use those to improve your internal communications. For your convenience, we have prepared a list of our top internal communications tips for workflows with digital signage that will help you redefine your workplace:

Use Playlists 

We strongly encourage you to learn the ins and outs of your preferred CMS and take advantage of all the features that can help you achieve your business goals. One such feature is Playlists. With it, you can group content items and as the name suggests put them in specific playlists which will be then displayed on the signage screens. 

When it comes to internal communication, you may want to create multiple Playlists for the different departments in your organization. For example, sales might need motivational content or a dynamic data integration that shows the current status of each agent. 

On the other hand, HR might need content that conveys the company values or simply images from team-building events. This way future employees can take a glimpse of what is the workplace culture. 

Restrict access to specific users 

Security is vital when it comes to digital signage. You want to ensure that only authorized personnel has access to the CMS platform and the content which is displayed on the signage screens around the office. For example, let’s you have multiple offices at different locations. In that case, you want staff from location A to only access content for that office, and employees from location B to be able to access only content for their respective office.

Add roles and responsibilities to users 

In addition to that, it may be a good idea to add roles and responsibilities to different users. For example, your system administrator can access all parts of your environment, but should not be responsible for content creation and implementation. We strongly recommend having a hierarchy with different roles and responsibilities when using digital signage CMSs. 

Create Organizations within your environment

If you want to take things one step further, you can use the Organizations feature in MagicINFO. This allows you to create different groups in your environment. For example, you can create one for your HR department, another for Sales, and a third for Customer Service. 

The beauty of this feature is that you can customize it as you see fit for your organization. So, if you want you can create groups for each department or location. It can also work for major corporations that own multiple brands, this way the company can have a separate category for each brand. 

Hopefully, you have all the information you need to level up your internal communications with digital signage workflows. However, if you want to leave it up to the experts, contact us and schedule a meeting with our MagicINFO consultants

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