How an integration partner can help you achieve your digital signage goals

In today's fast-paced digital world, companies need to leverage technology to stay competitive. It is no secret that having a successful digital signage project requires a lot of time, attention, and resources. While we typically discuss resources when dealing with the most common digital signage implementing challenges, time and attention are just as important. Depending on the complexity of the project and how many resources you have at your disposal, your project could need external assistance. Here is where a digital signage integration partner can help. From assisting your team with technical planning to creating digital signage content and strategy, an integration partner comes in handy in times of need. Integration partners are companies that specialize in helping other companies integrate technology solutions to improve their operations and achieve their goals.

 Today's blog is all about the different ways in which a digital signage integration partner can help your project achieve its desired goals. You might need to consider partnering with another SaaS company to:

• Improve your company's internal communication across all branches
• Design an interactive map for wayfinding
• Create a solid content strategy 
• Implement digital kiosks and touchscreen displays 

Using an integration partner to improve your company's internal communication across all branches

Here at MagicInfo Services by ScreenCom we often talk about the ways in which digital signage can boost companies' internal communications. Depending on the scope of your project and the size of your company, you might need to consider teaming up with another SaaS company if you wish to, let's say, integrate digital signage in all your European offices. 

Effective communication is essential for any organization's success. However, many companies need help communicating effectively across teams and departments. An integration partner can help companies overcome these communication barriers by designing and implementing a unified communication system. Moreover, if there is a lack of IT experts in the project team, an integration partner could be used to monitor the displays and schedule content. 

Using an integration partner to design interactive maps for wayfinding

Wayfinding maps are an essential tool for hospitals, theaters, and public commercial centers. They help visitors navigate complex environments and find their way to their destination quickly. However, designing an effective wayfinding map is not an easy task. An integration partner can help companies design interactive wayfinding maps that are easy to use and navigate. 

These maps can include features like turn-by-turn directions, real-time updates, and augmented reality to enhance the visitor experience. For instance, if a customer in a shopping center touches the signage display and interacts with the map, augmented reality could be used to show promotions nearby. These recommendations can be tailored to specific demographics that match the audience you're targeting and, with data integrations, you can offer even more personalized suggestions. 

If you'd like to discover more about how to make your digital signage dynamic with data integrations, check out our blog covering this topic. 

Using an integration partner to create a solid content strategy

Content is king in today's digital world. However, many companies struggle with creating and implementing a solid content strategy. An integration partner can help companies develop a content strategy that aligns with their business goals and target audience. This strategy can include creating engaging content like videos, infographics, and blog posts that help companies build brand awareness, increase engagement, and drive conversions.

 In addition to this, a SaaS partner can help you implement the solution you chose by thinking about all the things that improve the visibility of your displays. There is more than just thinking about the content you want on the displays. When implementing a signage solution such as MagicINFO, your integration partner can advise you about the best locations to use and the best time to showcase your content, all in relation to your target audience. 

For more information about how to create content for your digital signage displays, download our free ebook Level up your content strategy in 5 steps. 

Using an integration partner to implement digital signage kiosks

Digital signage kiosks are a powerful tool for engaging customers and promoting products or services. However, implementing digital signage kiosks can be a daunting task for many companies. An integration partner can help companies implement digital signage kiosks that are tailored to their specific needs. These kiosks can include features like touch screens, interactive displays, and real-time updates to create an engaging and informative experience for customers.

Furthermore, teaming up with another SaaS business might mean that your project has a better technical implementation, one that takes into account the many different things that need to be considered when planning and executing a digital signage project. 

In conclusion, an integration partner can help companies achieve their goals to improve internal communication, design interactive wayfinding maps, create a solid content strategy, and implement digital signage kiosks. These solutions can help companies stay competitive in today's fast-paced digital world and create better customer and employee experiences.

If you'd like to learn more about how an integration partner can help you achieve your goals with digital signage, schedule a meeting with one of our experts.