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Harnessing the Power of IoT: A New Era for Digital Signage

Harnessing the Power of IoT: A New Era for Digital Signage
5 min read

Picture a world where everything from your coffee maker to your car can share information with each other - from when you drink your coffee to the time it takes to unlock your car. Gradually, this information could be used to optimize your life, as the coffee maker learns when and how you like your coffee, and your car learns when you usually leave for work. That is the beauty of the Internet of Things (IoT)!


Today's blog is a deep dive into explaining the IoT as a technology and discussing how it can innovate and change digital signage. Keep reading to discover: 

If you're interested in learning more about innovations in digital signage, join us this November at the first edition of LOOKBEYOND. Get ready to feel inspired and connect with like-minded people who will enthusiastically share their knowledge about digital signage, MagicINFO, and Samsung VXT. Pre-registrants get access to the event for free.

What is the Internet of Things?


The Internet of Things, often abbreviated as IoT, is a network of interconnected devices that have the ability to exchange and collect data. Now, if we break that down into simpler terms, imagine everyday objects — like your refrigerator, your car, or even your light bulbs — being able to 'talk' to each other over the internet. They can send and receive data, meaning they can update each other on their status, respond to commands, or even automate actions without needing human intervention. Remember the example above with the coffee machine and the car. That's the technical wizardry and convenience of the Internet of Things as technology!


If would you like to read more about breakthroughs in digital signage, check out this article in which we outline 6 big ideas that will change the world of digital signage


How is the Internet of Things used at the moment?


The Internet of Things (IoT) is revolutionizing a multitude of industries in some truly remarkable ways. Let's dive into a few examples.


In the healthcare sector, IoT takes the form of wearable devices that monitor heart rates, blood sugar levels, or sleep patterns, providing a wealth of data for both patients and medical professionals. Hospitals use IoT for equipment tracking, ensuring important assets are readily available when needed.


In the retail sector, IoT is enhancing the shopping experience. Smart shelves alert employees when stock is low, while digital signage can display personalized ads based on who's looking. All of these IoT applications aim to create a more engaging and customer-focused retail environment.


In short, the Internet of Things is weaving its way into the fabric of many industries, transforming processes, enhancing efficiency, and creating a more data-driven world.


For more information about healthcare and digital signage or about the retail sector and digital signage, consider reading our dedicated industry pages. 

MagicINFO Cloud for Digital Signage


The Internet of Things and Digital Signage 


When it comes to digital signage, the Internet of Things (IoT) opens a world of transformative possibilities. Imagine a digital signage installation that's no longer static, but interactive and dynamic. With IoT, digital signs, billboards, or information kiosks can collect, analyze, and respond to data in real-time. 


Going Beyond the Display


As mentioned before, instead of static images and messages, digital signage environments powered by IoT will become dynamic and interactive, capable of real-time responsiveness. This could range from a restaurant signboard automatically showcasing warm soup on a chilly day, to an advertisement billboard changing content based on the majority age group of the passersby. By connecting with a multitude of data sources, such as weather updates, real-time demographic data, or even social media trends, digital signage will become more personalized, engaging, and intuitive. Essentially, IoT will breathe life into digital displays, transforming them from simple screens into smart, connected communication devices, delivering the right message, at the right time, to the right audience.


Adaptive Displays Changing Content Using AI 


The blend of new technologies like the Internet of Things and Artificial Intelligence allows digital signage installations to become truly interactive and responsive. 


Here, at MagicInfo Services, we've been working on innovating digital signage applications for a while. YoYo, the intuitive MagicINFO add-on, enhances your MagicINFO digital signage solution by making it more interactive. It's like giving digital signs a sixth sense that can read and respond to their surroundings. 


YoYo can be a great addition to your digital signage installation as it uses sensors to show more information about specific products. YoYo's Lift and Learn system can provide a significant boost to customer engagement and potentially escalate sales. 


As customers interact with a sensor attached to a product, they're instantly served with tailored information about that item on the digital display. This immediate and personalized interaction piques customer interest, holds their attention, and encourages them to explore the product further. With a deeper understanding of the product's features and benefits, customers are more likely to make a purchase, thus propelling your sales graph upwards.


Here is a video that explains how the sensors work and how they can be used in any retail store to show more information about the products in a more engaging manner.Make sure to subscribe to our YouTube channel, MagicInfo Services, if you haven't already done so. We regularly upload content showing how to use MagicINFO to make the most out of your digital signage projects.


If you'd like to learn more about digital signage and AI, then you should have a look at this blog post where we go over 4 ways in which AI and digital signage can be integrated.


Choosing the Right Digital Signage Solution 


Finding the perfect digital signage solution can feel like searching for a needle in a haystack. But fear not, MagicINFO Cloud might just be the needle you're looking for. This robust, cloud-based signage solution presents itself as a budget-friendly option that doesn't compromise on features or functionality. 


With MagicINFO Premium Cloud, you can harness the power of digital signage from any location, creating and scheduling content whenever inspiration strikes. It offers the capacity to manage a staggering 15,000 connections from a single central location, making it a versatile tool for businesses of all sizes and across industries. From smart content delivery to extensive design possibilities with the Web Author, including web content and automated content, MagicINFO Premium Cloud has you covered.


Plus, it's incredibly user-friendly. With no upfront license fees, no servers to set up or maintain, and the assurance of dedicated experts maintaining your service, it's the epitome of convenience. Add to that its ISO27001 & IEC27701 certification, and you can rest easy knowing your digital signage solution is as secure as it gets.


And remember, the MagicINFO Premium Cloud doesn't just offer these features — it delivers them in a user-friendly, secure, and affordable package. The future of digital signage is here, and it's in the cloud.

You have reached the end of today's blog. For more information on how to use digital signage and MagicINFO to level up your project schedule a meeting with one of our MagicINFO experts.

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