Creating memorable experiences with AR, VR and digital signage

Explore the exciting mix of Augmented Reality (AR), Virtual Reality (VR) and Digital Signage. As AR and VR integrate with digital signage platforms, they revolutionize information delivery and user experiences. This union extends beyond entertainment, impacting various industries. With solutions like MagicINFO, harnessing this synergy has never been easier. Join us and learn how AR, VR and digital signage work together to create memorable campaigns and enhance customer engagement.

VR and digital signage 

Virtual Reality (VR) allows users to fully immerse themselves in a digital environment with the help of a headset. VR can be connected to digital signage with Bluetooth or smartphone synchronization meaning that clients can connect via Bluetooth or scan a QR code from a display can get access to the content with a VR headset, goggles, etc. 

Initially, some were worried that VR may pose a threat to digital signage. However, we have seen many successful campaigns that combine VR and digital signage technologies to create memorable experiences over the years.

In the last two decades or so, we’ve seen IT pros and marketing executives work closely together to deliver the next generation of digital signage advertising. Today, one of the most widely used software is MagicINFO because of its huge range of features. Of course, there are other top-rated digital signage solutions on the market. 

Furthermore, digital signage is more of an extension of VR, not a competitor. While Virtual Reality is predominantly used for personal entertainment, a mix of both technologies can elevate the user experience and create a long-lasting impression. Marketers can tell stories in a new format, offer greater personalization, and more targeted ads or discounts. 

Uses of VR for digital signage campaigns

Nowadays, many big companies such as Nike and IKEA spend time and money making 3D assets for their product lines that can be used in the virtual world. According to experts, companies that utilize 3D strategies with their product lines can double their conversion rates. For instance, IKEA has seen a 35% increase in revenue after using 3D assets. 

We have already seen major household brands utilize VR and digital signage. For instance, a Malaysian Mcdonalds' ran a campaign where the restaurant visitors had to keep an ice cream cone from melting by controlling a fan towards the desert. Customers were encouraged by messages on the screen to control the fan with their mobile devices. Those who prevented the ice cream from melting received digital coupons that could be used in-store. That’s just one way to drive sales while creating a memorable experience for clients.

In addition to the personal use of VR, marketers must think about the mutual and group experiences that they can create with technology. Many museums noted a decrease in visitors in the early 2000s. Since then, there have been many successful efforts to bring back people and inspire them to learn. One such case is the NXT Amsterdam Museum which is using digital signage to help you get otherworldly experiences. 

AR and digital signage

The idea of augmented reality is not brand-new. Once considered a vision for the future, advances in supporting technologies like content management, machine learning and AI, digital twins, and voice control have followed a decade of AR progress, providing AR solutions a much-needed boost into current technologies.

Simply put, Augmented Reality (AR) is a technology that uses a computer-generated image on a person’s view of the real world to provide them with a composite view. The technology became super popular around 2016 with the launch of Pokemon Go. Since then, we have seen AR a lot more in our daily lives, including digital signage. 

Unlike Virtual Reality, AR is much easier to adapt for digital signage campaigns because the user simply needs to take out their smartphone and open the camera to access to the content. Thus, we’ve seen far more AR and digital signage campaigns, mainly with wayfinding.

Uses of AR for digital signage campaigns

There are countless case studies that we can look into when talking about AR and digital signage. So we’ll give just a couple of examples of what you can create using the technologies. For retail brands, you can create a digital signage campaign across different locations featuring the same promotional content as the URL of your website. 

Whenever a person stands nearby with the relevant AR app on their device, you can send a notification to their smartphone to interact with the display. If the person opens their camera and points it to the screen located close by, they can see different types of content like additional product information or a special discount. 

The AR and digital signage can also help visitors get around large venues. Thus, we’ve seen AR Wayfinding as a vital extension of digital signage. More and more, large event venues and airports are incorporating such technology to make it easier for people to get from point A to point B. With it, people can go be certain that they’re on the right path in the often plain white halls. 

The fusion of AR, VR and digital signage opens a new world of immersive, engaging possibilities. Our MagicINFO experts are ready to help you navigate this landscape, optimizing these technologies for your needs. Don't wait - book a meeting today and discover how AR, VR and digital signage can elevate your business. Embrace the future of interactive experiences with us.