Visualising YoYo Data with Sensmi: Turning Interactions into Insights

Interactive digital signage has changed the way people experience brands in physical spaces. With YoYo for MagicINFO, businesses can connect screens to real-world actions - a product lift, a button press, a movement near a display - and instantly show matching content. It is how stores create “wow” moments that grab attention and keep customers engaged. 

But interactivity is just the beginning. The real question is: how do you measure what’s working? 

This is where Sensmi, a smart analytics platform, comes in. Sensmi takes the data generated by YoYo triggers and turns it into clear, visual dashboards that show what is really happening in your store or showroom. Every interaction, every dwell time, every product touch becomes a measurable insight you can act on. 

By integrating YoYo with Sensmi, you can move from guessing to knowing. You will see how people engage with your screens, which products attract attention, and when your displays spark interaction. It is the perfect combination of engagement and intelligence - helping businesses make smarter decisions with their digital signage. 

Table of Contents:

1. What Is YoYo for MagicINFO?
2. Meet Sensmi - The Analytics Partner for Your In-Store Data
3. How YoYo and Sensmi Work Together
4. What You Will See on Your Sensmi Dashboard
5. The Business Value of Visualising Your YoYo Data 
6. Easy Setup and Scalability 
7. Conclusion
8. Frequently Asked Questions 

What is YoYo for MagicINFO? 

YoYo is an add-on developed by MagicInfo Services that brings physical interactivity to Samsung digital signage. It connects real-world triggers - such as buttons, motion sensors, NFC tags or product lifts - to specific content on screen. When someone interacts with a sensor, YoYo immediately plays the related image, video or webpage, creating an engaging and personalised experience. 

At its core, YoYo is designed to make digital signage interactive, measurable and dynamic. It works seamlessly with Samsung Smart Signage Displays, System-on-Chip (SoC) models, or external media players running MagicINFO. Whether it is a single sensor or a complex retail setup with multiple zones, YoYo can manage it all. 

How YoYo Works 

• Each trigger, such as an NFC reader or proximity sensor, is linked to content within MagicINFO software. 

• When a customer interacts with that trigger, YoYo sends a command to the display to play the assigned media. 

• The content is cached locally (except web pages) to ensure it plays instantly and reliably. 

• Multiple triggers can be active at once - YoYo supports up to 32 sensors per installation. 

Why It Matters 

YoYo makes digital signage more than just a screen. It transforms it into a responsive communication tool that reacts to customer behaviour. 
Retailers use it for “lift & learn” product experiences, presence-based messaging, or multi-screen campaigns where content changes depending on where the viewer stands. 

For example: 

• Pick up a fragrance bottle → product video plays. 

• Step closer to a screen → a welcome message appears. 

• Press a button → compare features side by side. 

By combining sensor technology with digital signage, YoYo for MagicINFO helps brands create immersive environments that keep customers engaged and curious. 

Meet Sensmi - The Analytics Partner for Your In-Store Data 

While YoYo creates engaging, sensor-driven experiences on screen, it also generates a huge amount of valuable interaction data. Each trigger, tap or movement tells a story - but until now, that story was hidden behind raw logs and numbers. 

That is where Sensmi comes in. 

Sensmi is a data-visualisation and analytics platform built specifically for brick-and-mortar engagement. It turns sensor data from digital signage setups like YoYo into clear, visual dashboards that anyone can understand. 

Developed by a team with over 27 years of experience in digital media, in-store innovation, and retail analytics, Sensmi helps brands see exactly how people behave around their displays - in real time. 

What Sensmi Does 

Sensmi translates raw data into meaningful information and insights. Using built-in intelligence and custom dashboards, it can measure: 

• Traffic - how many people pass by your display. 

• Opportunities to See (OTS) - how many actually notice it. 

• Convergence rate - the percentage of people who stop or engage. 

• Engagement and dwell time - how long they interact. 

• Product interactions - which items are picked up or touched most. 

• Conversion trends - what actions lead to results. 

All this data appears in a cloud-based dashboard with graphs, filters and automated reports. Businesses can spot trends, compare store locations, or test different content layouts using A/B analysis - all from one platform. 

Why Sensmi Stands Out 

Unlike most CMS analytics tools, Sensmi is CMS-agnostic. That means it can collect and visualise data from multiple systems - including YoYo for MagicINFO, VXT and other sensor-enabled environments. 

It offers: 

• Customisable dashboards and templates 

• Multi-level user access and roles 

• Automated reporting and alerts 

• Export options (CSV, PDF or raw data) 

• Secure login with 2FA 

• API integrations for third-party platforms 

In short, Sensmi gives you full visibility into what is happening in front of your screens - transforming physical interaction into business intelligence. 

How YoYo and Sensmi Work Together 

When you combine YoYo for MagicINFO with Sensmi, every trigger becomes part of a measurable story. The two systems connect seamlessly to transform live interactions into real-time insights. 

Here is how the integration works step by step: 

1. A trigger is activated 
   A customer interacts with your digital signage setup - by lifting a product, pressing a button, or entering a presence zone. YoYo detects that trigger instantly and plays the assigned content through MagicINFO. 
   
   
2. YoYo records the event 
   Each interaction generates data: the trigger type, time, duration and screen ID. This information is securely collected in the background without affecting playback. 
   
   
3. Sensmi receives the data 
   Using an API connection or the Sensmi Gateway, YoYo automatically sends its interaction data to Sensmi’s cloud platform. There is no need for manual exports or spreadsheets - everything syncs automatically. 
   
   
4. Sensmi visualises the results 
   The Sensmi platform turns the incoming trigger data into clear visual dashboards with graphs, filters and KPIs. You can monitor activity in real time, compare performance between stores, or track engagement over specific dates. 
   
   
5. You gain insights you can act on 
   The result is a continuous feedback loop: YoYo powers the interactivity, and Sensmi shows you what is working and where to improve. 
   It is a practical way to understand customer behaviour, optimise campaigns, and make data-driven signage decisions. 

Secure and Scalable Integration 

The integration is fully cloud-based and designed for scalability. 

• Supports multiple screens and sensor types. 

• Includes device and sensor monitoring for uptime control. 

• Uses 2-factor authentication (2FA) for secure access. 

• Provides export options for raw data, CSV, or PDF reports. 

Whether you are managing one interactive display or an entire retail network, the YoYo-Sensmi integration helps you see how your digital signage is performing - not just visually, but behaviourally. 

What You Will See on Your Sensmi Dashboard 

Once your YoYo data starts flowing into Sensmi, everything becomes clear and measurable. Instead of raw numbers or event logs, you will see real-time dashboards that visualise every trigger, every touch, and every moment of customer engagement. 

The Sensmi dashboard acts as a control centre for your interactive signage environment. It gives you an instant overview of how people interact with your displays, what content they respond to, and how behaviour changes over time. 

A Clear View of Every Interaction 

Sensmi’s dashboards display data such as: 

• Traffic - how many people pass by your displays. 

• Opportunities to See (OTS) - how many noticed or looked at your screen. 

• Convergence - how many stopped and interacted. 

• Engagement rate - how often people trigger your content. 

• Interaction time - how long customers spend engaging with your products. 

• Presence across zones - which areas attract more visitors. 
• Product comparisons - which items get picked up, tested or explored most. 

All this is presented through custom graphs, charts, and filters that you can easily adjust to focus on specific dates, stores or campaigns. You can even automate reports and receive alerts when key thresholds are reached - for example, if a certain product gets fewer interactions than expected. 

The Business Value of Visualising Your YoYo Data 

The integration between YoYo for MagicINFO and Sensmi is more than a technical upgrade – it is a business advantage. By connecting interactivity with analytics, it helps both end users and system integrators get more value from their digital signage setups. 

For Businesses and Brands 

Every interaction on screen becomes a measurable data point. With Sensmi, you can see how customers behave, which campaigns work, and where to improve. 

Key benefits include: 

• Prove ROI: Measure exactly how many people engage with your displays and for how long. 

• Optimise content: Adjust your visuals and messages based on real engagement data. 

• Test performance: Run A/B tests on content or layout and compare results directly in the dashboard. 

• Understand behaviour: Track how customers move, which products attract attention, and what triggers responses. 

• Make decisions faster: Use real-time data to adapt campaigns without waiting for manual reports. 

In other words, Sensmi gives you the power to see what is working - and fix what is not. 

For System Integrators and Partners 

For MIS resellers and partners, this integration opens up a new revenue opportunity. 
Sensmi provides annuity-based income through ongoing dashboard licenses, while strengthening client relationships with continuous value delivery. 

Key advantages for partners: 

• Add a recurring revenue stream through Sensmi subscriptions. 

• Offer clients a complete “interactivity + analytics” solution powered by YoYo. 

• Deliver proof of concept and measurable performance from every installation. 

• Build long-term relationships based on data-driven insights, not one-time sales. 

This combination allows integrators to evolve from hardware providers into strategic partners - offering both engagement tools and the analytics to measure their success. 

From Interactive to Intelligent 

By pairing YoYo with Sensmi, businesses turn interactivity into intelligence. 
It is not just about making screens react – it is about understanding why people react, when they engage, and how those interactions drive results. 

That is what makes this integration such a strong fit for modern digital signage: 
it delivers experiences customers love - and the data you need to keep improving them. 

Easy Setup and Scalability 

Integrating Sensmi with YoYo for MagicINFO does not require complex configuration or deep technical knowledge. Both solutions are designed with simplicity and scalability in mind, allowing partners and end users to move from setup to insights in just a few steps. 

Simple to Install, Quick to Configure 

The setup process starts with the Sensmi Gateway - a small interface that connects your sensors and signage network to the Sensmi cloud. 
From there, everything is designed to be as straightforward as possible: 

• Auto-detection of sensors: Sensmi automatically recognises connected sensors such as Nexmosphere modules, RFID tags or presence detectors. 

• Easy provisioning: Devices and sensors can be added, tagged and assigned to locations directly through the platform’s setup wizard. 

• API-driven integration: For YoYo, data is transferred securely via API or through the Gateway, ensuring that every trigger is logged without manual input. 

• Over-the-air updates (OTA): Firmware and software updates are handled remotely, keeping all connected devices up to date. 

• Built-in data storage: The system temporarily buffers data locally, so nothing is lost if the network connection drops. 

Once the initial connection is complete, the integration works quietly in the background - every YoYo trigger is automatically sent to Sensmi, visualised in real time, and stored for future analysis. 

Designed to Scale with Your Business 

The same architecture that simplifies setup also makes Sensmi highly scalable. 

• Add new screens, sensors or locations at any time without affecting your existing configuration. 

• Manage everything through a cloud dashboard with user-level permissions, sub-accounts and definable roles. 

• Monitor the status of each device and sensor across your network from a single interface. 

• Export or share data in multiple formats (raw, CSV, or PDF) for internal reporting or client presentations. 

Whether you are running a single interactive display or managing hundreds across multiple regions, the integration between YoYo for MagicINFO and Sensmi grows with you. 

It is flexible enough for pilots, powerful enough for enterprise rollouts, and reliable enough for continuous data collection - giving you peace of mind that your insights are always accurate and up to date. 

Conclusion 

When you bring YoYo for MagicINFO and Sensmi together, you get more than an interactive display - you get visibility. Every lift, touch or movement becomes a data point you can actually see and understand. 

YoYo delivers the engagement while Sensmi delivers the proof. 

That is the real power of this integration. You are not guessing what works anymore - you can see it in front of you. Which screens draw attention, what content keeps people watching, and where you can make small changes that have a big impact. 

If you are already using YoYo, Sensmi is the natural next step. And if you are just starting with interactive signage, combining both gives you the best of two worlds - dynamic experiences backed by real data. 

Frequently Asked Questions 

What is YoYo for MagicINFO? 

It is an add-on for Samsung’s MagicINFO platform that connects screens to sensors and triggers. It lets digital signage respond to physical actions - like lifting a product, pressing a button, or moving near a display - to show specific content instantly. 

What is Sensmi used for? 

Sensmi is a cloud-based analytics platform that turns sensor data into clear dashboards. It helps you see how people interact with your screens, measure engagement, and understand which displays or products attract the most attention. 

How do YoYo and Sensmi work together? 

When someone interacts with a YoYo-connected display, that trigger data is automatically sent to Sensmi. Sensmi then visualises the information in real time, showing patterns like traffic, dwell time, and engagement levels. 

What kind of insights can Sensmi show? 

Sensmi tracks things like how many people pass by, how many stop to interact, how long they stay, and which products or screens draw the most attention. It turns these metrics into easy-to-read graphs and reports. 

Who benefits most from this integration? 

Retailers, museums, and experience-driven spaces benefit from seeing how visitors interact with their displays. For system integrators, it is a way to add value for clients by combining interactivity with measurable results.