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Across industries, from classrooms and retail floors to airport terminals and hospital waiting rooms, organisations face the same growing challenge: maintaining clear, timely and relevant communication in fast-changing environments.
Static posters and outdated bulletin boards cannot keep up. With customer expectations rising, the cost of miscommunication is higher than ever.
That’s where digital signage comes in. In this article, we go over how MagicINFO can bring communication into the now for any business, making it dynamic, data-driven and easy to manage from anywhere.
Let’s dive right in.
- What is MagicINFO?
- 11 Reasons Why Businesses Choose MagicINFO
- Turning Arrivals Into an Experience: How an International Airport Uses MagicINFO
- Showcasing Sound Through Smart Signage: The EPOS In-Store Experience
- Clearer Communication, Calmer Spaces: Digital Signage in Healthcare
- Smarter School Communication with Digital Signage and MagicINFO
- One Platform, Endless Possibilities: MagicINFO
- FAQs
What is MagicINFO?
MagicINFO is Samsung’s all-in-one digital signage platform, making managing screen content simple, scalable and smart. It allows organisations to control what appears on their displays—from promotions and schedules to interactive experiences—from a single, centralised dashboard.
Here are 8 features that make MagicINFO stand out as a signage solution.
11 Reasons why businesses choose MagicINFO
Whether running a hospital, managing a retail chain, or overseeing a single-site business, staying on top of your messaging can be tough, especially when things change quickly.
MagicINFO makes that easier. It provides you with the tools to manage your screens from anywhere, create content without additional software, and keep everything running smoothly, regardless of the size of your setup. It is built to be powerful for enterprises and practical for everyday teams.
1. Everything in one place
No need to patch together different tools. With MagicINFO, you can design, schedule and publish content from a single dashboard—start to finish.
2. Control screens from anywhere with Remote Management
Whether you have one location or hundreds, you can update content remotely in just a few clicks. This is ideal for fast-paced businesses or remote teams.
3. Built right into Samsung displays
Most Samsung digital signage screens come pre-installed with MagicINFO. That means fewer cables, no extra media players, and faster setup.
4. Smart scheduling that works for you
Set content to play by time, date or day of the week. It runs automatically, whether it is lunch menus, holiday promos or event reminders.
5. Easy content creation
You can use built-in tools to design visuals inside MagicINFO—there is no need for PowerPoint or design software. It is simple, clean and effective.
6. Secure by design
MagicINFO meets ISO/IEC 27001:2013 standards, ensuring you can trust that your content and data are protected. This is especially important in the healthcare, government and finance sectors.
7. It keeps running, even when the network does not
Lost internet connection? No problem. Your screens will continue to play the scheduled content without interruption.
8. Use the cloud- or not
MagicINFO works in the cloud or as an on-premise solution. You can choose the setup that best suits your business and IT team.
9. Ready for bigger things
While MagicINFO is built around time-based scheduling, connecting any installation with sensors or external systems can make it more interactive.
10. Grows with your business
Whether you are using a couple of screens or running an extensive network, there is a version of MagicINFO that fits—Lite, Premium or Cloud. Start where you are and scale up when necessary.
11. Lower set-up costs
Businesses are drawn to MagicINFO due to its affordable setup costs and impressive return on investment, making it a smart choice for maximising profitability.
Once you have a clear understanding of MagicINFO's offerings, the next step is to see how those features translate into meaningful outcomes. The following case studies highlight how organisations across sectors have implemented MagicINFO to improve communication, streamline operations and elevate the customer or user experience.
Turning arrivals into an experience: how an international airport uses MagicINFO
Finavia, one of Europe’s busiest international airports, set out to transform its arrivals area—not just to modernise, but to create an environment that reflects the character of its home country: calm, immersive and visually striking.
The result is Aukio—a forest-inspired plaza featuring a 360-degree LED installation that surrounds travellers with panoramic visuals, ambient sound and dynamic lighting. More than just a functional space, it is designed to leave a lasting impression when passengers arrive.
Behind the scenes, Samsung’s IF Series LED displays power the visuals, while MagicINFO manages everything from scheduling to remote updates. The airport’s team can easily change content based on time of day, season or operational needs, without interrupting daily activity. Reliability and real-time control are key in such a high-traffic environment, and MagicINFO delivers both.
The implementation required flexibility, especially given the curved architectural design and tight timeline. The setup was completed without delays or disruption thanks to adaptable hardware and centralised control.
How airports benefit from using MagicINFO
Showcasing sound through smart signage: the EPOS in-store experience
EPOS needed a way to let customers experience the value of its headsets directly, particularly the noise cancellation feature. Posters were not enough. They wanted something that could respond to customer interaction and tell the product story without needing staff to explain it.
The solution combined Samsung displays with MagicINFO, the YoYo add-on, and Nexmosphere sensors. When a shopper picks up a headset, the screen automatically plays content tailored to that model. There are no buttons or menus—just a clean, immediate transition from product to demonstration.
MagicINFO handles the scheduling, content delivery and remote management. Everything is managed from a single dashboard, making it easy to update or expand as needed.
The project was delivered in collaboration with BrandingAV and Xclusive International, who handled the hardware integration and physical design. Together with MagicInfo Services, the parties involved created an in-store setup that is flexible, easy to manage and designed to engage.
How stores benefit from using MagicINFO
Clearer communication, calmer spaces: digital signage in healthcare
Waiting areas in hospitals and clinics are often where stress builds up. Patients are seeking answers, and staff are working to keep things moving. The clearer the communication, the smoother things go for everyone.
With MagicINFO, healthcare teams can share real-time appointment updates, check-in instructions, wayfinding and short health tips. The content is easily managed and quickly changeable from one central dashboard. That means less pressure on reception staff and fewer repetitive questions at the front desk.
The result is a calmer, more informed environment that works better for patients and staff.
How MagicINFO helps in healthcare settings
Smarter school communication with digital signage and MagicINFO
At one private high school in the US, campus communication was a patchwork of flyers, PA announcements and emails, most of which students did not pay much attention to.
That changed when the school introduced digital signage across key areas like entrances, hallways, and cafeterias, all managed through MagicINFO. Daily updates, event reminders and emergency alerts are visible where students see them. Content is scheduled in advance, easy to update, and managed centrally, so staff spend less time chasing down information and more time focusing on what matters.
Teachers also use interactive Samsung displays in the classroom, bringing content to life and keeping lessons more engaging. Whether it is announcements or education, communication is now more transparent, faster and more in tune with how students absorb information.
How MagicINFO helps in the education sector
One platform, endless possibilities
Every example in this case study highlights a different context, ranging from airports and retail stores to classrooms and clinics. However, they all emphasise the same fundamental need: clear and flexible communication that is easy to manage and appropriate for the given environment.
MagicINFO is designed to address this need. Whether it is updating screens in real-time, managing content across multiple locations, or ensuring that the right message is displayed at the right time, this software solutioon is built to adapt to your workflow rather than forcing you to adjust your workflow to accommodate it.
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