MagicINFO Explained: Improve Brand Consistency with Content Approval

Managing digital content across multiple displays can be challenging, especially when different team members contribute to content creation. Without a strong approval system, it is easy for off-brand or inaccurate content to go live, potentially damaging your organisation’s reputation.

Fortunately, MagicINFO’s digital signage software provides a solution with its built-in content approval feature. In this article, we will walk you through setting up content approval, ensuring full control over what appears on your screens, and helping you maintain consistent, high-quality digital signage.

Keep reading to learn more about: 

• What is the MagicINFO Content Approval Feature? 
• 4 Reasons Why You Should Use the Content Approval Feature 
• Tips for Creating the Perfect Content Items for Your Organisation 
• Frequently Asked Questions (FAQs)

What is the MagicINFO Content Approval Feature?

The MagicINFO content approval feature gives you complete control over the digital signage content displayed across your screens. This feature guarantees that on-brand and high-quality content goes live, regardless of your team size or network scope.

Here is a step-by-step guide on how to enable content approval in your MagicINFO environment.

4 Reasons Why You Should Set Up Content Items for Approval

Maintaining a consistent and professional brand image is essential for any marketing strategy. MagicINFO’s content approval feature helps you achieve that by offering a structured approval process that minimises errors and enhances quality control.

Here are four reasons why enabling content approval in your digital signage software can improve your operations.

1. Centralised Control

With content approval, you can centralise control over all your displays, allowing your marketing team to submit content for review before it is published. This ensures that only approved content goes live and protects your brand’s reputation.

2. Streamlined Workflow

The content approval process fosters seamless collaboration between content creators and approvers. MagicINFO lets you assign specific roles to team members, ensuring content moves smoothly through the pipeline without compromising quality or brand consistency.

3. Improved Accountability

By assigning approvers in MagicINFO, you ensure that only authorised personnel can approve content. Changes can be tracked, and feedback can be provided to promote transparency and accountability, ensuring the final content meets your organisation’s standards.

4. Greater Flexibility 

MagicINFO’s approval process is customisable to fit your team’s needs. The system adapts to your workflow and ensures brand compliance at every level, whether you have a small team or manage multiple locations.

Tips for Creating the Perfect Content Items for Your Organisation 

Now that you understand the importance of content approval and its role in your digital signage strategy, let's explore how to craft high-quality content for your displays. The key is to keep messages clear, concise and visually appealing to engage the audience effectively. Use easy-to-read fonts, maintain a consistent brand aesthetic, and ensure the information is timely and relevant to the target viewers. Include compelling calls to action to guide them on the next steps. Following these principles, you can create digital signage content that resonates and drives the desired actions. An in-depth resource is available here for a more comprehensive guide on developing an effective content strategy. 

Crafting effective digital signage content doesn't need to be complicated. Implementing these strategies ensures your content is both engaging and aligned with your brand.

1. Know Your Brand Guidelines

Before creating any content, make sure that all team members are familiar with your organisation’s branding guidelines. Consistency in colour schemes, fonts and tone is crucial to maintaining a unified brand presence across all your digital displays.

2. Keep Messaging Clear and Focused

Digital signage content needs to grab attention quickly. Focus on simple, impactful messages that can be easily understood at a glance. Avoid cluttered designs or overly complex text. Your content should convey a clear message, whether it is promoting a new product or delivering important company information.

3. Use High-Quality Visuals

Ensure that all images and videos used in your content are of the highest quality. Poor-quality visuals can diminish the professionalism of your brand. Opt for sharp, vibrant images and well-edited videos that reflect the standards of your organisation.

4. Tailor Content to Your Audience

It is essential to create content that resonates with your target audience. Understand who they are, what interests them, and what messaging will best capture their attention. Content should be relevant, engaging and designed with your specific audience in mind.

5. Test Before Publishing

Always test your content before submitting it for approval. This ensures that there are no formatting issues and that everything displays correctly across different screens. Testing also gives you the chance to review your messaging and design from a viewer’s perspective.

6. Choose an Advanced Digital Signage Software 

Good software is key for awesome digital signs. Samsung's MagicInfo is the perfect example for this. It is easy to use, letting you quickly set up and change your signs from anywhere. 

You can show all sorts of things, like pictures, videos and even interactive stuff to keep things interesting. Plus, it helps you see what is working well with built-in ways to check how your content is doing. 

Moreover, we have created an extra tool to help organisations manage content better. Using the MagicInfo Services Dealer Portal allows you to manage and create different content items and playlists. These items then need to be approved by the overall administrator before publishing. 

For more information about the dealer portal contact sales@magicinfoservices.eu 

Conclusion

The content approval feature in MagicINFO is more than just an extra step—it is a critical tool for maintaining brand consistency, quality control and streamlined workflows across your digital signage network. 

By ensuring that every piece of content aligns with your brand’s standards, this feature protects your messaging and enhances the professionalism of your displays. The content approval process adds a layer of confidence and reliability to your signage strategy, whether you are managing a single screen or an extensive network.

Start using MagicINFO’s content approval today to elevate your brand’s presence and ensure that every message is on point, every time.