LOOKBEYOND23 - Results from the First Virtual VXT & MagicINFO Event

Our LOOKBEYOND23 event showcased groundbreaking innovations and strategies that will shape the future of this dynamic landscape. From advancements in content management systems (CMSs) to the integration of emerging technologies like AI, VR, and AR. At the event, industry experts gathered from across the world to share their insights and experiences. In this article, we’ll provide you with the key highlights from LOOKBEYOND23 so make sure to stick around until the end!

Couldn’t attend the event? Here’s What You Missed

LOOKBEYOND23 featured 22 sessions, each packed with strategies and actionable insights. Speakers from renowned companies like Samsung, Deloitte, AMERIA, Handy AV, EWQ, and Puuridee. The industry pioneers shared their expertise and knowledge with professionals in the digital signage industry. Let's take a closer look at the LOOKBEYOND23 sessions and the valuable takeaways they provided in the below table:

Key Learnings from LOOKBEYOND23

With such a star-packed event, more than 570 registered attendees had the opportunity to learn valuable tips and tricks from industry experts in digital signage. After evaluating the results from the first virtual LOOKBEYOND event, we’re overwhelmed with joy to share with you the feedback we received from some of the esteemed speakers. 

"It was fun meeting the on-site Team and the whole event was a great exercise and well executed. My big thanks goes out to everyone! Well done!"

• Mikael Krogius, CTO at EWQ

"A perfectly well-organised and executed event. The planning team and marketers should be proud, as well as the team making things happen in front of the camera and behind the scenes. It's always a pleasure to work with you and I look forward to more in future."

• Peter Colquitt, Business Development Manager and Project Lead at Samsung Electronics

"It was great fun! And all in all for a first event a major success to which the team should be proud! Thank you"

• Bjørn Pieper, CEO at SDS Solutions

Creating Impactful Digital Signage Content

One of the focal points of LOOKBEYOND23 was the importance of a well-crafted strategy for creating effective digital signage content. During his session, Yan Mulder, a seasoned digital signage content designer, highlighted the role of digital signage software in crafting impactful marketing campaigns. He emphasised the need for a clear strategy that outlines the purpose, target audience, design, and placement of digital signage content.

The Future of Content Management Systems: Samsung's VXT

During LOOKBEYOND23, the significance of selecting software that aligns with the company's goals and is user-friendly was also emphasised. The Business Development Manager and Project Lead at Samsung Electronics, Pete Colquitt provided attendees with an exclusive virtual tour of the latest advancements in Samsung's VXT platform during his session at the event. He showcased how VXT, with features like real-time analytics and dynamic content scheduling, is reshaping the digital signage landscape.

The Power of Interactive Digital Signage

LOOKBEYOND23 also explored the potential of making the customer experience more interactive with digital signage. The Senior Vice President of Strategy and Business Development at AMERIA, Dr. Johannes Tröger discussed the application of gesture control technologies in digital signage. This session offered attendees the chance to familiarise themselves with the latest advancements in gesture control technology and its potential to create engaging digital signage experiences.

Sustainability in Digital Signage

An enlightening session at LOOKBEYOND23 emphasised the importance of sustainability in digital signage. During this session, Bastiaan Amsing discussed the significance of integrating eco-friendly practices into digital signage strategies. Attendees learned about the use of energy-efficient screens and creative approaches to reduce the carbon footprint of digital signage setups.

The MagicINFO Widget Marketplace 

LOOKBEYOND23 also featured the official launch of the MagicINFO Widget Marketplace, a fantastic addition to the MagicINFO software. The General Manager of ScreenCom, Wybren Jongstra showcased the user-friendly widgets that provide the latest news, traffic, and weather updates.

Strategies for Monetising Digital Signage Investments

Finally, a panel discussion with industry experts delved into strategies for monetising digital signage and overcoming challenges to growth. The panellists shared insights on diversifying revenue streams through advertising, content partnerships, and data-driven insights. They pointed out the importance of utilising data analytics for understanding audience preferences, enabling personalised content, and thereby, boosting engagement and profitability.

Final Thoughts - Was LOOKBEYOND23 Worth the Hype?

LOOKBEYOND23 served as a valuable resource for businesses and industry professionals seeking to leverage the full potential of digital signage using Samsung's MagicINFO and VXT. The event highlighted the importance of a well-defined strategy, the significance of choosing the right digital signage software, and the potential of innovative digital signage solutions.

As digital signage continues to evolve, businesses need to stay updated on the latest trends and technologies. Stay tuned for more LOOKBEYOND highlights and continue exploring the unlimited potential of digital signage!