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MagicINFO blog

ISE 2023: A CEO's perspective

ISE 2023: A CEO's perspective
2 min read

This week, we sat down with our founder and CEO, Bastiaan Amsing. He attended the ISE in Barcelona alongside other members of our team. Being one of the biggest AV events in the industry, the ISE is a great place to create new business opportunities and get inspired for the future. Here’s what Bastiaan shared about his experience at ISE 2023.


Q: What were your key takeaways from ISE 2023?

A: "Attending the Integrated Systems Europe event in 2023 was an incredibly valuable experience. My key takeaways included an opportunity to network with industry experts and like-minded digital signage professionals, and gaining insight into new emerging technologies that we could potentially integrate into our business strategy."

Q: What was the most impressive/interesting aspect of ISE 2023 in your opinion? 

A: "In my opinion, the most impressive aspect of the Integrated Systems Europe event in 2023 was the sheer scope and depth of technology solutions that were on display. The event was a great showcase of the latest innovations in the industry and offered attendees the chance to see firsthand how these technologies could be applied to their businesses."

Q: How was ISE 2023 different from previous events? 

A: "Compared to previous events, the 2023 Integrated Systems Europe event had a much stronger focus on sustainability and how it is shaping the future of businesses. The event also had a more diverse range of vendors and solutions, which made it even more engaging."

Q: What did you like about ISE 2023 and respectively what didn’t you like about the event?

A: "After 2 years of Covid and online meetings, it was so refreshing to see so many experts gathered under the same roof and to talk to them. What I liked about the Integrated Systems Europe event in 2023 was the opportunity to network with other industry leaders and gain insights into how they're approaching digital transformation and implementing new technologies in their respective areas of digital signage."

Q: In your opinion, what are the benefits for CEOs to attend the ISE?

A: "There are many benefits for CEOs to attend the Integrated Systems Europe event, including the opportunity to learn about the latest trends and advancements in the industry, to network with industry experts and peers, and to gain insights into new technologies that could be incorporated into their business strategies. The event is also a great way to stay ahead of the curve and ensure that your company is well-positioned to navigate the rapidly changing market dynamics."

Q: Finally, is there anything else interesting that you would like to share about ISE 2023? 

“MagicInfo Services by ScreenCom is a member of the global not-for-profit organization, the Global Signage Alliance (GSA). We visited the GSA booth and acted as ambassadors for the trade association and met with other like-minded digital signage business owners and experts. It was such a nice break from the online meetings we’ve been having for the last two years. 

“In recent years, I and other fellow CEOs have noticed that companies organize mini-events around major ones, like the ISE. This could be a members-only dinner, as well as business dinners and lunches with potential business partners. Thus, it is a great opportunity to be a part of an alliance that allows you to meet with the right people and generate more business for your own company.”

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