MagicINFO blog

Effective Ways for Local Governments to Use Digital Signage

Effective Ways for Local Governments to Use Digital Signage
4 min read

Using technology is essential for local governments to improve public services and engage citizens. Digital signage offers a modern way for councils, government offices and agencies to communicate with the public. By using these displays, local authorities can share information better and get the community more involved. This use of technology makes operations smoother and improves the citizen experience, helping to create a more connected and informed society.

The next parts of this article will explain the benefits of using digital screens to engage citizens, how to set up these systems, and ways to interact with the community through these platforms. If you work for a local government office, council, or agency and want to improve communication, this guide provides useful tips. From setting up and creating content to engaging the community and getting feedback, you will find practical advice to enhance your public administration with electronic displays.

Benefits of Digital Signage for Civic Engagement

Enhanced Communication

Digital displays in local government settings change how information is shared with the public. By using these screens, local governments can show eye-catching content that grabs attention better than traditional methods. These dynamic platforms let officials share important announcements, policy updates, and community news across multiple locations at the same time, ensuring that information is current and easy to access. This method not only makes communication more efficient but also ensures that important messages reach and are understood by more people.

Increased Public Participation

Interactive digital displays are crucial for increasing community involvement and civic engagement. By placing interactive kiosks and screens in strategic locations, citizens can provide feedback, answer surveys and take part in local governance. This two-way communication improves the relationship between the government and its citizens, making public administration more transparent and responsive to the community's needs. Additionally, these displays help promote local events and initiatives, encouraging more participation and a stronger sense of community.


Setting Up Digital Signage

Hardware and Software Requirements

To effectively use digital screens in local government buildings, it's important to pick the right hardware and software. Start by selecting strong screens that can last a long time in different settings, whether inside or outside. Along with these screens, a dependable content management system (CMS) like Samsung MagicINFO provides flexibility and security, which are essential for easily managing and showing content across the network.

Installation Process

The process of setting up digital screens involves several important steps. First, inspect the site thoroughly to find the best spots for your screens, considering visibility, traffic flow, and environmental conditions. Next, gather all necessary hardware, including mounts, screens, media players and high-quality cables to ensure clear display and reliable system performance.

Then, mount the screens using the right brackets and connect them to media players with HDMI or VGA cables. Make sure each screen is properly connected to the network, using either wired Ethernet or a secure wireless connection.

Finally, install and set up the chosen software for the digital screens. If using a cloud-based system, create an account to access the content management dashboard and pair your screens with the system. For on-premise systems, make sure the software is properly licensed and activated on all devices to ensure smooth operation and security.


Engaging the Community

Creating Engaging Content

To grab and hold the community's attention, use digital displays to show dynamic and interactive content. Use templates that allow quick updates and make sure your messages are consistent and visually appealing. Include real-time updates and event schedules to keep the community informed and engaged. This method not only makes your messages more visible but also allows for immediate communication of any changes or important announcements.

Utilising Social Media Integration

Connecting social media to your electronic displays is important for increasing engagement. Show live social media feeds on your screens to create a lively and interactive experience. Encourage the community to join in by using event-specific hashtags; this not only gets more people involved but also makes your event more visible online. By displaying user-generated content and real-time reactions, you build a sense of community and keep the conversation going.

Hosting Public Forums and Events

Electronic displays can make public forums and events more engaging and interactive. Use screens to introduce keynote speakers and highlight important information, making sessions more informative. During events, encourage audience participation by showing live poll results or social media reactions, making the experience more dynamic and inclusive. This approach keeps the audience engaged and helps create a more connected and responsive community environment.



By exploring digital displays in the public sector, we have shown how they can improve civic engagement and communication in local governments. Using dynamic and interactive screens not only keeps the community well-informed and involved but also helps local governments work more efficiently. The benefits include better information sharing and increased public participation, highlighting the importance of adopting digital technology in public administration. It is clear that using electronic displays helps local governments connect more with their residents, share information faster and create a lively, participative community environment.

As we look ahead to the future of digital displays in public spaces, it is clear that their importance will continue to grow. The insights shared here provide a basic guide for local governments to start or improve their use of digital displays. The message is clear: adopting this technology is not just an upgrade but a commitment to building a more engaged, informed, and united community. With the right approach, the potential for using digital displays in public administration is vast, promising a future where technology and civic engagement work together to create dynamic and responsive public spaces.


What steps are involved in setting up digital signage? 

To set up digital signage, follow these essential steps:

Enhance visibility.

Select the appropriate hardware components.

Design your content.

Install and configure your system.

Conduct tests and launch your signage.

Continuously monitor and maintain the system.


How effective is digital signage compared to traditional advertising?

Digital signage is highly effective, boasting an 83% recall rate, which is nearly twice the retention rate of traditional advertising methods. It also significantly impacts brand awareness with a 47.7% effectiveness rate and captures 400% more views than static displays.

What are the advantages of using digital signage?

Digital signage offers numerous benefits, particularly in retail environments. It can guide customers to specific products, promote upselling, provide directions, and even display emergency information. This technology not only reduces the need for extensive staff interactions but also enhances the overall customer experience by empowering shoppers.

What is the primary purpose of digital signage?

The main function of digital signage is to distribute public information, facilitate internal communication and present product details. These functions intend to improve customer service, promote special deals and boost brand recognition.

Back to top

No Comments Yet

Let us know what you think

Subscribe by email

Shopping cart