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It is your first day back at work since the holidays. After driving down the same old road, you finally reach your destination. As soon as you walk in, something strikes you as unusual. Instead of the same old bulletin board filled with posters and flyers stuck on top of each other, now a big, bright display is greeting you, showing the weather and recent traffic updates.
You turn towards your colleague behind the counter and, with an astonished voice, manage to ask, "What am I looking at? Where is our poster board?". They reply, "Digital signage, well, to be precise, you are looking at our newest investment, the Samsung digital signage displays powered by MagicINFO". Still confused, you decide you want to find out more about digital signage as soon as you get to your computer.
In this article, we will dive into five powerful tactics that demonstrate why digital signage, especially when powered by Samsung MagicINFO, is transforming the way businesses capture attention, enhance engagement, and deliver exceptional customer experiences.
Let’s begin!- What is digital signage?
- 5 reasons why digital signage is a must for your business
- Choosing a secure and future-proof platform
- Frequently asked questions
What is Digital Signage?
While some might consider the term digital signage as just another modern buzzword, it is much more than that. It is a medium – a way to convey information.
Highly visual, it can be the perfect way to improve your communication strategy and efforts. You can use it as a tool to highlight your products and services, but also to keep others informed about the news, weather and traffic. Most importantly, digital signage is a way for your business to create an engaging customer experience regardless of the industry you are in.
You can think of digital signage from many perspectives: as a medium, a tool and as a business.
Once the potential becomes clear, the next step is to consider the hardware and software that bring it to life.
For a closer look at display types, screen sizes and use cases, visit our Samsung digital signage hardware guide.
5 Reasons Why Digital Signage is a Must for Your Business
There are countless reasons why digital signage is becoming essential for businesses of all sizes. Whether your goal is to capture attention, streamline information, or better understand your customers, this technology offers a flexible and future-ready solution.
1. Capture Your Customer's Attention and Enhance Their Experience
People's attention spans are diminishing. We now know that, on average, most people have an attention span of 8.25 seconds. For your business, this means that it is becoming more and more difficult to grab your potential customers' attention. Here is where digital signage comes in handy. You can easily create eye-catching visuals using your branding and style. Or you can go one step further and design interactive content that is not only meant to hook your customers but to redefine what customer interaction is.
YoYo, the MagicINFO add-on we developed, offers exactly that. By incorporating triggers such as NFC, Nexmosphere sensors and webhooks, any digital signage installation can become an interactive medium. Do not take my word for it. Check out the video below and listen to what our CEO and founder, Bastiaan Amsing, has to say about this innovative technology.
If you liked the video, consider subscribing to our channel, MagicInfo Services. We regularly upload videos showing you how to use MagicINFO to the fullest.
2. Keep Everyone Updated Using Real-time Information
Lots of industries struggle to offer information that is easy to find and tailored to their customers. How many times did you have to answer the same question over and over again? Using digital signage as a way to keep others informed removes this repetitive and oftentimes frustrating task.
Digital signage can display live, relevant content that updates automatically, reducing manual workload and improving customer satisfaction.
With Samsung MagicINFO, this becomes even more efficient. Through the MagicINFO Widget Marketplace, you can choose from over 20 ready-to-use widgets, including weather, news, traffic, sports, and more — all designed for seamless display integration.
3. Use a Flexible, Scalable, and User-friendly System
Another common struggle for those getting started with digital signage is finding user-friendly software. This is very important, especially for smaller businesses that do not have as many capabilities as larger corporations. MagicINFO is exactly this – your easy-to-use tool for creating and showing digital signage content.
What if you do have in-house technical expertise and want to use digital signage at more than one location? That works too! MagicINFO is a flexible and scalable software solution, meaning you can easily add or remove different locations in your environment.
4. Turn Data Into Actionable Insights
In the twenty-first century, data is like the new oil. However, it is often very expensive to purchase, and on top of that, you have to be able to manage it yourself, making sense of it and deciding how to best use it to generate the right insights.
What if I told you that there is a way for you to not only generate your data but also to automatically generate insights using that data? You can do this in three different ways using MagicINFO: in MagicINFO itself, using the analytics section, in combination with the YoYo add-on mentioned above, or using DataLink, a MagicINFO add-on that allows you to manage your data in real-time.
Why choose Samsung MagicINFO?
Now that we have covered what digital signage is and what it can be used for, it is time to have a quick look at what we think is the best software to help businesses achieve their communication goals. There are many different digital signage software options on the market. However, you will not find a more versatile, easy-to-use, secure, and customisable software than Samsung MagicINFO.
A multi-award winner, MagicINFO is a testament to Samsung's dedication and commitment to revolutionising the customer experience for any business, from corporations to small and medium enterprises. As mentioned before, MagicINFO is highly versatile, meaning you can opt for 3 different plans, but also choose if you want MagicINFO on-premise via licences or as a cloud solution. Not only that. MagicINFO is a sustainable and energy-efficient option, offering remote control capabilities and automatic on and off switches. Awarded the ISO27001 and ISO27701 certifications, Samsung's digital signage MagicINFO is considered one of the most secure content management systems currently on the market.
Conclusion
Digital signage is no longer just a modern upgrade — it is a strategic tool that empowers businesses to communicate more clearly, efficiently, and meaningfully.
As customer expectations rise and attention spans drop, traditional methods of communication are quickly losing their effectiveness. Samsung’s MagicINFO platform offers a solution that not only keeps up but leads the way, with interactive features, real-time updates, intelligent data handling, and unmatched scalability.
Whether you are just beginning to explore digital signage or looking to modernise your existing approach, MagicINFO is designed to help your business stay relevant, engaging, and competitive in a fast-changing digital landscape.
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