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Branding AV Solutions and MagicInfo Services’ partnership

Branding AV Solutions and MagicInfo Services’ partnership
4 min read

Get ready to discover the dynamic partnership between Branding AV Solutions and MagicInfo Services. Branding AV Solutions is your go-to reseller for all things digital signage, with a strong focus on Samsung hardware and software solutions. Serving clients in retail and corporate sectors, they offer top-notch services for office environments. Read until the end to learn the important factors when looking for the right managed service provider according to Jeroen Lubach, Key Account Manager at Branding AV Solutions. 

About Branding AV Solutions

Branding AV Solutions, formally known as Samsung Business Center Noordwest-Nederland, is a reseller that sells everything related to digital signage displays, with a main focus on the Korean tech giant’s hardware and software solutions.

The company’s primary clients are in the retail- and corporate industries. Hence, it provides services related to office environments like meeting rooms, video collaboration, touch screens, and everything related to displays. Branding AV Solutions works with both national- and international customers, and MagicINFO is the ideal platform for hardware solutions from Samsung Electronics.

Interesting Branding AV Solutions news

Branding AV Solutions started this year with a few new customers, including Only for Men: OFM., for their rebranding campaign in multiple stores throughout the Netherlands. Almost all of Branding AV Solutions' customers (over 90%) use Samsung hardware and MagicINFO software, while just a small portion of customers use different software that better suits their specific needs.

Collaboration with MagicInfo Services by ScreenCom

Regardless of the distance between Branding AV Solutions and MagicInfo Services by ScreenCom, the collaboration has proven to be highly beneficial. The ScreenCom team possesses invaluable knowledge about MagicINFO, the digital signage industry, and IT in general, which has been instrumental in overcoming any challenges that may arise during the implementation of Branding AV Solutions projects.

Although Branding AV Solutions is capable of training clients independently, there are occasions where extra help is needed, and this is where MagicInfo Services by ScreenCom comes in, ready to assist with their expertise in MagicINFO, SSSP, networks, and digital signage. With digital signage becoming more complex due to the collection of customer data from sensors and the need for data input to interact with MagicINFO and content displayed on screens, the ScreenCom team's experience is invaluable.

Digital Signage Screens In Retail Stores

Even when projects are done abroad with M2M networks, the team at MagicInfo Services by ScreenCom has provided support and extra expertise in technology. Their readiness to help and provide out-of-the-box solutions around the clock makes them a valuable partner for Branding AV Solutions.

Jeroen Lubach, Key Account Manager at Branding AV Solutions, has been working with the company for about 5 years and became personally involved with MagicInfo Services by ScreenCom during that time. The partnership started when he signed Just Brand as a client. 


“[SBC Noordwest now Branding AV Solutions] We worked on different solutions based on MagicINFO on that account. At the time, I wanted to assist clients with their MagicINFO needs, which is why I became a MagicINFO expert. I was trained by the MagicInfo Services by ScreenCom team and gained invaluable knowledge over the years. The managed service provider helps with training and to develops useful educational resources and solutions such as YoYo.”


The benefits of working with a managed service provider like MagicInfo Services by ScreenCom include the team's knowledge related to the industry, their flexibility, their out-of-the-box thinking, resolving network issues, and finding a solution for every client's need. The young and enthusiastic team meets Branding AV Solutions's expectations as a managed service provider.


Important factors when looking for the right managed service provider

Jeroen said: “When looking for a managed service provider, one of the most important factors for Branding AV Solutions was finding a partner with expertise in Samsung software. That's why partnering with MagicInfo Services by ScreenCom was a no-brainer, as you specialize in this area and have a strong relationship with Samsung. With your skills and global network, you are the perfect platform for Branding AV Solutions. Moreover, the team at MagicInfo Services is always ready to help, even on weekends, and I have a great personal relationship with key members of the team, including Bastiaan, Joey, Pepijn, and Wybren.”

Digital Signage Displays Used In Retail

Branding AV Solutions works with multiple vendors in certain situations where Samsung's SSSP has certain limitations and is not the best fit for its clients. For instance, they partner with BrightSign in cases where the clients require robust audio options. Since BrightSign offers better audio features, the team would add a media player to the screen in such situations.

Another vendor they work with is Nexmosphere, which is a supplier of sensor equipment and an officially recognized partner by Samsung. However, despite working with multiple vendors, the cooperation with MagicInfo Services by ScreenCom is considered excellent compared to other suppliers/partners.


Closing arguments

Partnering with MagicInfo Services by ScreenCom as a managed service provider offers numerous benefits for businesses in the digital signage industry. Our expertise in MagicINFO, strong relationship with Samsung, and global network make us the ideal choice for Branding AV Solutions. 

The team's knowledge, flexibility, out-of-the-box thinking, and commitment to resolving network issues ensure that every client's needs are met. To delve deeper into the successful digital signage projects achieved through this partnership, we encourage you to read the full article about the collaboration between Branding AV Solutions and MagicInfo Services. Discover how such collaboration can elevate your digital signage endeavors to new heights.

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