Digital signage is getting used more and more these days in a wide variety of businesses. Today, we'll be looking at the usage of signage in retail. Especially in retail, displays gain a bigger and more important role in-store communication. They see the benefit reflected in their sales. Retailers are happy to help shoppers with a number of things: a nice (brand) experience, sharing convincing information, and a short and satisfying purchasing process. MagicINFO is signage software that offers various options to achieve these goals. And it has been proven that reaching these kinds of goals is faster thanks to digital signage. So, do you want to generate more revenue with your retail company? Use the 6 tips below!
1. Messages that reach and affect the customer!
Target your messages specifically to your target audience. If there are multiple target groups, create different content for each of them. One text for all will never affect your entire audience. For example, by segmenting your target group into groups based on gender and age, you can display the content in a much more targeted way. The chance that the message reaches the right audience is much greater. This is the first step to encouraging desired behavior.
2. Great design ensures recognition
Work with your design. One moment products or brands are shown, the other moment paid advertisements or perhaps a subtle route to the checkout is stimulated psychologically. The design must make an impact anyway. The shoppers must recognize designs. Therefore, use separate templates for each target group and purpose. This is how you help your shoppers!
3. Assist your employees
Employees who see promotions and discounts on displays do not have to remember all offers. In practice, we notice that remembering a lot of changing information is quite difficult. Preventing stressful situations contributes to employees' working methods. Fewer mistakes mean more job satisfaction and more pleasant customer service. Help your own employees, so that they can sell better.
4. Use your advertising display smart
Not only are you assisting your employees when you show the discount on the displays, but the main goal is obviously to attract customers. It would be perfect to mount a display in your shop window (if you have one). If not, you can obviously show the content inside your store as well. It would be perfect if there's a possibility to place displays close to the items that you want to promote. And another very important thing, don't get behind the hype, make sure your content is always up to date.
5. Don't waste the wait
Got a waiting room for your quests? Don't bore them, entertain them! Use the displays to show content regarding the business, products, or services. How cool will it be if they start complimenting you on this? It even can lead to small talk, which gets the conversation started.
6. Sell display time for more exposure
This might sound sketchy, but it isn't. You can sell your display time and space to brands or partners. This means more exposure for them and extra income. This way, the investment in digital signage is recouped and you even generate extra revenue in this way.
Extra reasons to use digital signage:
- Sales improvement
- Improve customer experience
- Improve the atmosphere
- Show discounts and actions
- Advising and inspiring customers
- Kill the bold waiting time
- Show a map of the store/building
- Save money on printing
Do you want to know what signage can mean for your company? Please contact us via email@example.com and let's discover more ways in which digital signage can lead to more revenue.
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