It is often said that "Good content is not storytelling. It's telling your story well". In this fast-paced society we're living in, it's not enough to just create compelling content. You have to be smart about this. Digital signage content is no different in this regard. There are so many steps you can take to have a solid content strategy, but today we're going to focus on something that can save you time, help you stay in line with your brand identity, and get your message across efficiently. After reading our blog, you'll be well-versed in creating content using the template feature available in MagicINFO.
For more information about how to create a digital signage content strategy, check out our pillar page.
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Templates are a handy feature available with any MagicINFO Premium license or Cloud subscription that allows you to easily create and update content for digital signage marketing by using a pre-created model. You can access the template section by logging into your MagicINFO environment and going to the Web Author section.
Having templates makes it so much easier to create content that includes your company logo and other branding elements such as the colors of your brand and preferred font without having to always start from scratch. You can also create templates that have different widgets such as the weather or the news widget. This can come in handy especially if your company has multiple offices around the world because it allows your marketing team to focus on those tiny details that make your business stand out instead of creating different content every time you need it.
Now that you understand what the template feature is, we can help you create your own templates. We have already covered this on our YouTube channel MagicInfo Services. Make sure to subscribe if you haven't already done so. We regularly upload content showing you how different features and add-ons available with the MagicINFO line-up work. If you're just starting to use MagicINFO, we strongly recommend you join our free 30-day trial and learn the basics of MagicINFO.
You might be wondering "Why should I use templates?". Perhaps you think it's not that big of a deal to create from scratch the content you wish to display every time. Well, there are other reasons why using templates when creating digital signage marketing content can come in handy. We wrote this blog in which we go over 4 reasons why use templates. Today we'll mention another 3 reasons.
First of all, you'll want to get your message across effectively and reach as many people as possible with your content. This means that when you're creating content for your displays, you should think of all the things you can do to make your job much easier. Templates are an easy-to-use trick that can help you achieve this because you can focus on creating a template that can be recycled as many times as needed, knowing they're always going to look similar.
You need your content to stand out in order to convince your audience to buy your product. But you also need to have content that people recognize immediately. Having templates is useful because you can design your templates in such a way that anyone passing by one of your displays will remember your message without even realizing it.
For a more detailed explanation of how to level up your content strategy in 5 steps, you can download our ebook.
Secondly, using the template feature available with MagicINFO allows you to save time and spares your staff of repetitive tasks. Automation is the future and the future is now. Don't wait to make it easier for the marketing team to create content. Choose MagicINFO Premium and make use of the templates to eliminate those tedious tasks and let your marketing team really focus on creative tasks such as the message of your campaign.
This leads me to the final reason why templates are a must if you're serious about using digital signage: maintaining your brand identity. It is crucial to do so. Otherwise, it will be much more difficult to meet your business goals. By creating and using templates you can really focus on getting everything right once and then just replicating and tweaking as many times as you need.
We have reached our finish line. Today we learned what the template feature available in MagicINFO is, how to use it and why should you do so in the first place. Templates are a really useful tool to help you save time, keep your brand identity, and get your message across effectively.
Did we spark your interest in digital signage and MagicINFO? Don't hesitate to schedule a meeting with one of our experts and let us help you level up your business and achieve your digital signage goals!