Interactive digital signage has changed the way people experience brands in physical spaces. With YoYo for MagicINFO, businesses can connect screens to real-world actions - a product lift, a button press, a movement near a display - and instantly show matching content. It is how stores create “wow” moments that grab attention and keep customers engaged.
But interactivity is just the beginning. The real question is: how do you measure what’s working?
This is where Sensmi, a smart analytics platform, comes in. Sensmi takes the data generated by YoYo triggers and turns it into clear, visual dashboards that show what is really happening in your store or showroom. Every interaction, every dwell time, every product touch becomes a measurable insight you can act on.
By integrating YoYo with Sensmi, you can move from guessing to knowing. You will see how people engage with your screens, which products attract attention, and when your displays spark interaction. It is the perfect combination of engagement and intelligence - helping businesses make smarter decisions with their digital signage.
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YoYo is an add-on developed by MagicInfo Services that brings physical interactivity to Samsung digital signage. It connects real-world triggers - such as buttons, motion sensors, NFC tags or product lifts - to specific content on screen. When someone interacts with a sensor, YoYo immediately plays the related image, video or webpage, creating an engaging and personalised experience.
At its core, YoYo is designed to make digital signage interactive, measurable and dynamic. It works seamlessly with Samsung Smart Signage Displays, System-on-Chip (SoC) models, or external media players running MagicINFO. Whether it is a single sensor or a complex retail setup with multiple zones, YoYo can manage it all.
YoYo makes digital signage more than just a screen. It transforms it into a responsive communication tool that reacts to customer behaviour.
Retailers use it for “lift & learn” product experiences, presence-based messaging, or multi-screen campaigns where content changes depending on where the viewer stands.
For example:
By combining sensor technology with digital signage, YoYo for MagicINFO helps brands create immersive environments that keep customers engaged and curious.
While YoYo creates engaging, sensor-driven experiences on screen, it also generates a huge amount of valuable interaction data. Each trigger, tap or movement tells a story - but until now, that story was hidden behind raw logs and numbers.
That is where Sensmi comes in.
Sensmi is a data-visualisation and analytics platform built specifically for brick-and-mortar engagement. It turns sensor data from digital signage setups like YoYo into clear, visual dashboards that anyone can understand.
Developed by a team with over 27 years of experience in digital media, in-store innovation, and retail analytics, Sensmi helps brands see exactly how people behave around their displays - in real time.
Sensmi translates raw data into meaningful information and insights. Using built-in intelligence and custom dashboards, it can measure:
All this data appears in a cloud-based dashboard with graphs, filters and automated reports. Businesses can spot trends, compare store locations, or test different content layouts using A/B analysis - all from one platform.
Unlike most CMS analytics tools, Sensmi is CMS-agnostic. That means it can collect and visualise data from multiple systems - including YoYo for MagicINFO, VXT and other sensor-enabled environments.
It offers:
In short, Sensmi gives you full visibility into what is happening in front of your screens - transforming physical interaction into business intelligence.
When you combine YoYo for MagicINFO with Sensmi, every trigger becomes part of a measurable story. The two systems connect seamlessly to transform live interactions into real-time insights.
Here is how the integration works step by step:
The integration is fully cloud-based and designed for scalability.
Whether you are managing one interactive display or an entire retail network, the YoYo-Sensmi integration helps you see how your digital signage is performing - not just visually, but behaviourally.
Once your YoYo data starts flowing into Sensmi, everything becomes clear and measurable. Instead of raw numbers or event logs, you will see real-time dashboards that visualise every trigger, every touch, and every moment of customer engagement.
The Sensmi dashboard acts as a control centre for your interactive signage environment. It gives you an instant overview of how people interact with your displays, what content they respond to, and how behaviour changes over time.
Sensmi’s dashboards display data such as:
All this is presented through custom graphs, charts, and filters that you can easily adjust to focus on specific dates, stores or campaigns. You can even automate reports and receive alerts when key thresholds are reached - for example, if a certain product gets fewer interactions than expected.
The integration between YoYo for MagicINFO and Sensmi is more than a technical upgrade – it is a business advantage. By connecting interactivity with analytics, it helps both end users and system integrators get more value from their digital signage setups.
Every interaction on screen becomes a measurable data point. With Sensmi, you can see how customers behave, which campaigns work, and where to improve.
Key benefits include:
In other words, Sensmi gives you the power to see what is working - and fix what is not.
For MIS resellers and partners, this integration opens up a new revenue opportunity.
Sensmi provides annuity-based income through ongoing dashboard licenses, while strengthening client relationships with continuous value delivery.
Key advantages for partners:
This combination allows integrators to evolve from hardware providers into strategic partners - offering both engagement tools and the analytics to measure their success.
By pairing YoYo with Sensmi, businesses turn interactivity into intelligence.
It is not just about making screens react – it is about understanding why people react, when they engage, and how those interactions drive results.
That is what makes this integration such a strong fit for modern digital signage:
it delivers experiences customers love - and the data you need to keep improving them.
Integrating Sensmi with YoYo for MagicINFO does not require complex configuration or deep technical knowledge. Both solutions are designed with simplicity and scalability in mind, allowing partners and end users to move from setup to insights in just a few steps.
The setup process starts with the Sensmi Gateway - a small interface that connects your sensors and signage network to the Sensmi cloud.
From there, everything is designed to be as straightforward as possible:
Once the initial connection is complete, the integration works quietly in the background - every YoYo trigger is automatically sent to Sensmi, visualised in real time, and stored for future analysis.
The same architecture that simplifies setup also makes Sensmi highly scalable.
Whether you are running a single interactive display or managing hundreds across multiple regions, the integration between YoYo for MagicINFO and Sensmi grows with you.
It is flexible enough for pilots, powerful enough for enterprise rollouts, and reliable enough for continuous data collection - giving you peace of mind that your insights are always accurate and up to date.
When you bring YoYo for MagicINFO and Sensmi together, you get more than an interactive display - you get visibility. Every lift, touch or movement becomes a data point you can actually see and understand.
YoYo delivers the engagement while Sensmi delivers the proof.
That is the real power of this integration. You are not guessing what works anymore - you can see it in front of you. Which screens draw attention, what content keeps people watching, and where you can make small changes that have a big impact.
If you are already using YoYo, Sensmi is the natural next step. And if you are just starting with interactive signage, combining both gives you the best of two worlds - dynamic experiences backed by real data.
It is an add-on for Samsung’s MagicINFO platform that connects screens to sensors and triggers. It lets digital signage respond to physical actions - like lifting a product, pressing a button, or moving near a display - to show specific content instantly.
Sensmi is a cloud-based analytics platform that turns sensor data into clear dashboards. It helps you see how people interact with your screens, measure engagement, and understand which displays or products attract the most attention.
When someone interacts with a YoYo-connected display, that trigger data is automatically sent to Sensmi. Sensmi then visualises the information in real time, showing patterns like traffic, dwell time, and engagement levels.
Sensmi tracks things like how many people pass by, how many stop to interact, how long they stay, and which products or screens draw the most attention. It turns these metrics into easy-to-read graphs and reports.
Retailers, museums, and experience-driven spaces benefit from seeing how visitors interact with their displays. For system integrators, it is a way to add value for clients by combining interactivity with measurable results.