This year, we joined the Global Signage Alliance at the ISE in Barcelona as GSA ambassadors. Our marketing team helped the trade association with networking activities during the biggest AV event in Europe (if not the world). As registered exhibitors, we got access to some of the latest news and exciting announcements in the digital signage industry. Hence, we thought sharing our experience with you would be nice.
This year, the Samsung booth had restricted access, so people could only enter after pre-registering at the front. This allowed visitors to get a private tour of the Samsung booth located in the heart of Hall 3, next to other leading digital signage companies. The company had organized multiple invite-only seminars throughout the event, and one of the first was co-presented by the GSA. Furthermore, our digital signage solution, MeetingPoint, was one of two featured in the seminar room.
“After two years of strict pandemic measures, we were finally able to get back to normal at ISE 2023. The number of visitors was closer to what it was in 2019 in Amsterdam. It was exciting to meet face-to-face with a lot of old friends and business partners during the event, something that we have all put on hold for a while. Overall, a fantastic opportunity to get new business and network with digital signage experts.” - Bastiaan Amsing
On Wednesday, 1st Feb, Kevin Bierman, member of the GSA and Head of Business for Moving Tactics, gave a Tech Talk as part of the official ISE program on the following topic: Developing New Revenue Streams with Engaging Digital Signage. Moving Tactics used this unique opportunity to share how they have applied some of the knowledge they have gained from being a GSA member in their respective market, South Africa.
During his lecture, Kevin talked about the ever-changing world of digital signage and how the industry sometimes struggles to find new revenue streams to supplement its growth. Moving Tactics had the chance to share news about their latest project - Sensmi. We are proud to be a part of the GSA, a not-for-profit organization that helps digital signage companies from across the world.
With over 58,000 unique visitors from more than 150 countries, the first day of ISE 2023 (31st Jan) had the highest opening day attendance since the event’s move to Barcelona. This was a 33% increase since the previous year. Another record was set during the 2023 event - exhibitors occupied a total floor space of 56,870 sq m.
King Felipe VI of Spain visited ISE 2023 alongside other Spanish VIPs - the mayors of Barcelona and the Barcelona district of Hospitalet, the Spanish minister of transport, and the dean of the Barcelona Bar Association.
The Annual Innovation Awards took place during the ISE. There are 10 winners across the categories. AV professionals voted to choose the winners. The Samsung Flip Pro took home the award for Communication & Collaboration (Display Product). Samsung Electronics products were also nominated for Monitoring & Control, Display, and Digital Signage categories.
Speaking of Samsung, the company shared its new environmental strategy for the upcoming year and beyond. Additionally, the tech giant will present its latest products during the ISE. Its 2023 line of digital signage displays (QHC, QMC, and QBC) are roughly 40% slimmer than previous models. Moreover, the company plans to reduce shipping containers by 20%. Last but not least, Samsung’s latest digital signage products have automatic brightness adjustments, reducing power consumption.
We are looking forward to attending again next year. ISE 2024 will take place in the same venue in Barcelona between the 30th Jan and the 2nd of Feb.