The right message, the right place, the right time, and the right audience. These four elements determine the effectiveness of your communication. When one of the four elements disappears, there is little chance that you will be able to convince your audience.
But how do you determine what the right message is? How do you discover the right spots for your displays? Which moment do you choose for which message? And are you reaching the right audience? In this blog series, we teach you to think beyond your screen. We help you build a solid content strategy for your digital signage. We do that step by step in this blog series about Content strategy. Today we start with Step 5: Additional media.
Before reading further, if your team struggles with content creation for digital signage, make sure to check out our pillar page in which we offer thorough guidance to help you achieve your goals.
Digital signage is made for the future. Therefore think outside your display network: formulate your goals not based on what is possible with just your display, but on what you would like to be able to do.
Technology is constantly evolving: the possibilities in both software and hardware are growing every year. If you have an issue, challenge, or innovative idea, we would be happy to discuss it with you. After all, everything can be built. A link to an existing database or an interactive application can take your displays to a higher level. But the connection to existing offline and/or online media can also support digital signage. While digital signage is mainly focused on the short term, a reference to social media, newsletters, or magazines can establish a long-term connection with your audience. Have a point-of-sale near your displays to keep attention out of the reach of your display.
Technology is here to serve humans. So keep your eye on developments and dive into automation and data-driven solutions to be ready for the future, but also to just work efficiently.
Do you have your content strategy all set and ready to start using MagicINFO but are not sure how to implement it? Perhaps MagicINFO Onboarding is just what you need. In 6 steps you end up with a configured MagicINFO account according to your digital signage goals. A great option for anyone who's just starting with MagicINFO.