6 smart ways to create content easily with MagicINFO

14 May 2019

MagicINFO is accessible for every use. MagicINFO can be used without too much IT knowledge. In this article we are mentioning 6 ways on how MagicINFO is accessible for every content manager.

All demands regarding the IT and content creation have been compared and MagicINFO turned out to be the best usable software. Which is great! Besides that, the team has been thinking about the tasks which has to be divided and which skills are required. The MagicINFO team is very excited to share this information.

However, what if you find out halfway the process that not everyone is just as driven with the design tool or isn’t that comfortable with the complicated planning options? Don’t panic, MagicINFO can be used without too much IT knowledge. In this article we are mentioning 6 ways on how MagicINFO is accessible for every content manager.


1. Set user rights

The advantage of the software for digital signage is that the displays doesn’t have to be managed by one single person but can be managed by multiple. By managing the user rights, you are able to create a project team with special access. The possibilities of this system are so broad, and the system is very flexible and easy to establish to every wants and needs. A prime example is that you are able to give some users access to messages which are relevant for them and provide others access to more expanded editor-options.


2. Limit/use the possibilities in the web author

The web author is the content creating tool in MagicINFO. This author offers an extremely broad amount of options and features. The amount of possibilities can be overwhelming and not quite dummy proof. To prevent this and keep it clear, there is a short list of several tips:

  • A quick solution is to use the master page. A design with a background and elements which will come back on every single page.
  • You can save pages as a template, by doing this they can be used more often by multiple content creators.
  • It’s also possible to lock elements on the page, which makes them non-editable.

Several tips which helps to create a professional look. You, as a content manager, won’t be working with complicated technical systems if you wish to replace the content.


3. Put the content on FTP and CIFS locations and work from here

By using an FTP-server or a CIFS-location the content manager won’t even have to use MagicINFO. This is because it’s very simple to work, for example, in a PowerPoint on the FTP-server. The content item is the location and all files and items on that location will be placed in the playlist. With the set interval you can make sure the latest content will be updated when a change has been made or new items have been added to the folder. Which is super convenient!


4. Automate with dynamic data by using widgets or DataLink

A different way to easily create content is by automating this. It can be done by using a widget or by using DataLink. A widget is for example a newsfeed from a frequently updated news website but can also be a feed from the intranet or your own website. The widget only has to be made and scheduled once and that’s it.

DataLink is a different smart way to use dynamic content. DataLink connects content from the data source with the page in the web author. So, if there are any content adjustments in the source, this will automatically be changed in the presentation too. Think about sales numbers, production information, but it can also just be a birthday calendar. Once set and you’re ready to go.


5. Simple CMS

The Simple CMS is a very handy tool which can be used alongside MagicINFO. It’s a small application which is hosted on the webpage. This will be included as a web element in a MagicINFO playlist. Just a few pages with a fixed set-up, space for text and images which can be filled in. All of this in your own style.


6. Work from a data asset management system

If you are planning to work with a data asset management system (DAM), then you shouldn’t have to see MagicINFO. You can work on the content items, playlists and schedule in the DAM. The content item can be made in Photoshop or Illustrator and you only have to provide a tag with the meta details, which will indicate what has to happen to the file in MagicINFO. The next step is that MagicINFO will take this tag and will show every item with this tag on the display. This way of working is very common in the retail which are using multiple campaigns, but it can also be inspiring for businesses in other branches.


Which way fits your needs best strongly depends on your goal with digital signage. Please feel free to contact us about your project.


#let’s make content creating fun!

Evelyn Lok

About the author: Evelyn Lok

Evelyn Lok is responsible for marketing and sales at ScreenCom and MagicInfo Services. With a strong passion for content marketing she dives into innovations and trends to inspire others to add digital signage to their media mix. Hoping to get everyone to start or to optimize the use of the versatile software MagicINFO.